Design Projects

Ads, brand work, and interface audits.

Two kinds of work that do not need a long case study. The commercial design I do when the brief is a company rather than a screen, and an interface I rebuilt because using it annoyed me. Shorter than TutorMatch, held to the same standard.

Branding & promotional design

Campaigns, built brand-first

Client briefs and self-directed practice on layout, type and product photography.

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UX audits & redesign proposals

Real interfaces, rebuilt with intent

The ASE student portal, rebuilt screen by screen with a reason for each change.

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Branding & Promotional Design · Figma

Campaigns, built brand-first.

A mix of social ads and promotional campaigns, some created for real client and freelance briefs, others personal practice projects exploring layout, type and product photography.

UX audits & redesign proposals

Real interfaces, rebuilt with intent.

UX audit · Redesign proposal

SIMUR, ASE’s student portal

The portal every ASE student is forced to use for grades, schedules and exams. It has not changed in years, and it shows.

No sense of what is active. The current semester is highlighted, older ones collapse into history.
Dense, uncoded tables. Color-coded schedule with a clear type hierarchy.
Unintuitive process, unclear steps. Thesis defense sign-up now has clearly defined steps, with a real GDPR consent checkbox.

Home screen, original interface — Before

Schedule screen, original interface — Before

Exams screen, original interface — Before

Thesis defense screen, original interface — Before

Thesis defense screen, redesigned — After

Home

More of these will land here over time.

If you want the long version, TutorMatch is the one with the research, the flows and the feature I scrapped.

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